Converting visitors into leads, clients, or subscribers requires the use of landing pages. A high-converting landing page is more crucial than ever in the digital world of 2025. Whether you’re collecting email addresses, selling a product, or providing a service, your landing page needs to attract visitors and encourage action. Thankfully, WordPress makes it easier than ever to create a landing page that converts well. These are some tips for making a landing page that works.

What Makes Landing Pages So Important for Conversion?

It’s critical to comprehend the importance of landing pages before delving into the technical aspects of their creation. A landing page is a stand-alone webpage created with a call to action (CTA) as its primary goal. Anything from closing a deal to gathering email addresses for your newsletter could be the objective.

A landing page that is properly optimised minimises distractions and directs the visitor’s focus towards carrying out the intended activity. A landing page focusses on just one objective, as opposed to a homepage that may contain several. Higher conversion rates are frequently the outcome of this laser-focussed strategy.

Steps to Make a High-Converting Landing Page with WordPress

1. Select the Right Theme for Your Landing Page.

The theme serves as the framework for your WordPress website. Select a WordPress theme that is optimised for landing pages. Many modern themes provide pre-built templates for landing pages, saving you time and effort. Choose a clean, minimalist theme that does not detract from the page’s objective. Astra, GeneratePress, and Divi are popular themes for creating landing pages.

2. Make use of a plugin for landing page builders

Even if you don’t know how to code, you can create landing pages with WordPress’s many plugins. Among the most well-liked ones are:

• Elementor: You can create unique landing pages with Elementor, a drag-and-drop page builder, without knowing any code. It provides strong customisation options together with pre-made templates.
• Beaver Builder: Another fantastic drag-and-drop builder that works nicely with the majority of WordPress themes is Beaver Builder. It is renowned for being flexible and simple to use.
• Thrive Architect: Thrive Architect is well-known for its conversion-focused tools, which assist you in creating landing pages that optimise conversions.

Pre-made landing page templates with conversion in mind are included with these page builder plugins. You can modify them to fit your logo and demands.

3. Write an Attention-Grabbing Headline

Your landing page’s headline should immediately catch visitors’ attention because it is the first thing they will see. Make sure your title makes it apparent what you have to offer and why readers should be interested. Focussing on the value you are offering rather than merely the product or service itself is crucial.

4. Make Use of Excellent Pictures and Videos

Your landing page’s images have the power to make or ruin it. Make use of excellent, pertinent photos or videos that highlight the advantages of your service. Research indicates that pages containing videos typically have higher conversion rates than those without. A brief testimonial or product demonstration video can increase visitor trust and encourage action.

5. Compose Convincing Text

Persuading visitors to take action requires effective copy. Make sure the language on your landing page is easy to read, succinct, and emphasises the advantages of your product. The following advice can help you write compelling copy:

• Don’t complicate: Steer clear of complicated vocabulary and jargon. Making your offer really clear is the aim.
• Prioritise advantages over features: Consumers are more interested in the advantages of your product or service than in its characteristics.
• Add social proof: Credibility-building tools include case studies, reviews, testimonials, and trust badges.

6. Make a CTA That Is Clear and Actionable

The most crucial component of any landing page is the call to action (CTA). It makes it clear to visitors what you want them to do. A clear, succinct, and action-oriented call to action is essential.

7. Make Mobile Device Optimisation

Your landing page needs to be mobile-responsive because more people are using mobile devices to browse the internet. Thankfully, the majority of contemporary WordPress themes and plugins for page builders are responsive. To make sure your landing page functions and looks good on smartphones and tablets, you should still test it across a range of devices.

8. Use SEO Best Practices

Your landing page can receive a consistent flow of visits from organic traffic, even if you’re employing sponsored traffic. Improve your landing page’s SEO to raise your chances of appearing in search results.

• Make sure your headline, subheadings, and body material contain pertinent keywords.
• Make sure your pictures have the right alt text.
• Make sure your URL has keywords and is easy to understand.
• A meta description that promotes clicks from search engine results pages (SERPs) should be included.